Anissa, the current owner of TrackTune, is an audiologist specializing in hearing conservation. She founded Auditory Defense with a mission to raise awareness about hearing protection within the racing community. Her concern grew as she attended racing events with her son and saw firsthand how many spectators and participants were at risk of permanent hearing damage or tinnitus due to insufficient protection.

Despite safety being a cornerstone of motorsports, Anissa noticed a widespread lack of understanding around hearing protection. This gap drove her to create Auditory Defense and advocate for safer listening practices at tracks across the country.

During her work, she discovered the TrackTune app—a tool that streams live announcer audio directly to race fans’ mobile devices, allowing them to hear over the roar of engines. Recognizing how this aligned with her mission, she saw an opportunity to integrate hearing protection with TrackTune’s technology, enhancing the race-day experience while safeguarding hearing health.

Motivated by the synergy between the two missions, Anissa acquired TrackTune to expand its reach and continue promoting both hearing safety and race-day engagement.